FREQUENTLY ASKED QUESTIONS ON WHY TICKET PRICES ARE GOING UP

Towle Theater Ticket Price Increase – FAQ

Q: Why are ticket prices increasing from $24 to $30?
A: Like many theaters and arts organizations, we’re adjusting our prices to reflect the rising costs of producing high-quality live theater. This includes everything from artist wages and rights/licensing to materials, utilities, and equipment upgrades. We’re committed to maintaining the excellence and intimacy you expect from the Towle Theater, and this modest increase helps ensure we can continue doing just that.

Q: When will the new pricing take effect?
A: The new $30 ticket price will begin with our upcoming 2026 season. Starting with are added production of Little Shop of Horrors.

Q: What do I get for the increased ticket price?
A: You’ll continue to enjoy professionally produced, bold, and intimate performances in our 120-seat venue—where every seat is close to the action. The price also supports local and emerging artists, maintains the quality of our technical production, and helps us grow sustainably.

Q: Are there ways to save with this new pricing?
A: Yes! We're now offering two great season pass options:

  • Towle Flex Pass – $100: 4 admissions to use however you like ($25/show)

  • Towle Backstage Pass – $120: Includes 4 admissions plus perks like early seating, guest pass, and exclusive invites.

    These packages are the best value and offer more flexibility and benefits than ever before.

Q: I’m on a fixed income—will you still offer any accessible options?
A: We understand and value every member of our audience. We’ll continue to offer select community nights, group rates, and discounts for students and teachers when possible. And don’t hesitate to reach out—we always strive to make Towle Theater an inclusive space for everyone.

Q: How does this change help the theater?
A: Every ticket sold directly supports the theater—our artists, our productions, our building, and the ability to create meaningful experiences for our community. Your support is not just a ticket—it's an investment in the arts.

Thank You for Supporting Local Theater
We know price increases aren’t always easy, and we truly appreciate your understanding and loyalty. This community makes Towle Theater special—and we can’t wait to share another unforgettable season with you.